We surveyed more than 125 farmers to benchmark where weather ranks among their challenges, which weather tools they find useful, and what steps they would like to take next to scale up their use of data-powered agriculture.
Our key findings include...
...To get the lowdown on all five and much more, be sure to download your copy of the report today!
AEM and Davis Instruments (an AEM brand) are dedicated to making it easy for farmers across the world to practice precision agriculture, make the best possible use of resources, and reclaim control of the bottom line in the face of variable and unpredictable weather conditions.
That’s why, this winter, we surveyed subscribers to our AgInsider newsletter to better understand how farmers are feeling the pain of weather, what they’re doing to fight back, and how we can support their evolving needs better as a provider of weather and in-field monitoring solutions.
We received submissions from 128 active farmers and growers across the globe. Nine different countries were represented in the survey, with the vast majority coming from the United States (105). Survey respondents included...
We asked farmers to rank six of agriculture's biggest challenges to profile what's creating the most friction in the industry. Our scorecard shows that - depending on how you look at it - weather is either the #1 or #2 challenge facing today's farmers.
In the full report, we provide a side-by-side comparison against the scorecard from when we asked the same question in our 2023 survey. To uncover deeper insights into which challenges are growing and how their relationships are evolving, download your copy.
Just under half of our farmers (48%) indicated weather cost them over $10,000 in the last year. For farms over 100 acres in size, two-thirds (67%) lost ten grand due to weather. To see how that compares against data from 2023, be sure to get the full report.
When we asked farmers where they were getting their weather data, we noticed a few trends since our last survey in 2023:
We're seeing a continued shift away from legacy sources of weather information, like traditional media, and toward making decisions based on location-specific data and more precise forecasting tools.
We're also seeing monitoring-minded farmers using their data for additional applications:
...But there's still huge opportunity for growth
We asked:
"What's a weather-related product, service, or tool you're not currently using that you feel could make a difference for your operations? (It could be something you're aware of others using but haven't tried yet or a hypothetical tool you wish was available.)"
Without any further prompting or suggested responses, 30% of everybody who answered the question said soil moisture monitoring. That tells us that irrigation management and moisture monitoring are key topics to track in the next year.
There were four more common responses for difference-making next steps, but to hear about those, you'll need to...
The statistics and infographics above are just a preview of the incredible variety of data stories inside our 2025 State of Agricultural Weather Challenges Report!
The full version contains deeper insights and more actionable takeaways, including: